Top Mobile Application Development Trends To Watch in 2023

May 2, 2023

Analyzing mobile app development trends helps keep the business updated with the latest technological changes. In the last decade, the software development industry has changed radically, and the focus has shifted toward developing mobile-ready advanced solutions. Every business industry, like eCommerce, healthcare, banking, crypto, and others, needs up-to-date mobile apps today.

Whether building a new app or updating the existing one, you need to leverage the mobile application development trends. Integrating the latest app trends helps you enrich the end users’ experience. 

Here are the Top 10 Mobile App Development Trends in 2023

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1. The Impact of 5G

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The demand for 5G connections is expected to rise by 50% in 2023 compared to last year. So, mobile application development trends are bound to dominate with high-speed performance and greater efficiency. Deployment of 5G connections across the globe will lead to a significant decrease in latency and boost network efficiency and mobile app functionalities. Apps can monetize on more excellent live-streaming capabilities and IoT performance with 5G accessible to the end users.

2. Beacon Technology for Proximity Marketing

Beacons were released a decade back, in 2013 but have become a popular mobile app development trend in 2023. Their versatile nature makes them an ideal fit for various business industries. Before we continue further, do you know what beacon technology is?

Beacons are cost-effective wireless transmitters that broadcast radio signals detectable by smartphones. The application can pick up the signals when mobile app developers integrate the code for beacon technology. App users when passing near a beacon-integrated store, will receive personalized notifications about sales, discounts, etc. 

This is referred to as proximity marketing, and retail shops have witnessed a revenue rise of over 65% in 2021 via beacon deployment. The real-time, location-centric push notifications successfully drive the conversion rate of businesses. Beacon technology successfully bridges the online and physical world gap with custom user experience. Mobile app development services can help you integrate beacon technology into existing apps.

3. Mobile Commerce – Powering Two-Thirds of Global eCommerce

Consumers worldwide prefer shopping online from mobile devices like smartphones and tablets. Mobile commerce has become the face of eCommerce sales, with most countries experiencing more than 70% of all e-commerce sales. Large brands and small companies trust apps to reach online shoppers directly. So, discussing app development trends is incomplete without mobile commerce.

Also Read: Key Benefits of Hybrid Mobile App Development For Businesses

4. AI-Powered Chatbots

AI chatbots are effectively improving the app and web designs across the globe. They have become one of the most popular mobile app development trends in 2023 as they act as 24/7 customer service agents and also boost app functionality. App users can leverage them to find answers to queries, resolve issues, or handle specific tasks and sections of the app. You may not have noticed, but Alexa and Siri are famous voice-enabled AI chatbots. Chatbots are standard features of banking apps, on-demand apps, etc.

5. Artificial Intelligence – The Present & Future of Mobile Apps

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Leveraging trends in mobile app development is incomplete without integrating AI features into the app. Artificial Intelligence has become a must-have feature in various kinds of mobile apps. Some of the standard aspects of AI in apps include image recognition, face detection, image classification, mobile wallets, and more. Certain applications of AI, like chatbots, machine learning, and sentiment analysis are predominant app trends themselves & also quite popular on websites and web apps. A web app development company can integrate them into your existing sites & apps for high performance and upgraded user experience.

6. Progressive Web Apps

PWAs are lightweight web apps that function as site and mobile apps. They offer high-speed performance, take up limited space, can be added to the home screen, and provide push notifications to the users. Moreover, PWAs offer native performance and smartphone users fail to distinguish them from platform-specific apps. Companies like Starbucks, Twitter, and others have launched PWAs for successful business growth and expansion. 

7. Predictive Analytics

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Predictive analytics uses AI-powered capabilities for researching available data and predicting possible outcomes. Technically it’s about studying statistics and modeling techniques for predicting nearly accurate future outcomes. It has become famous for global enterprises with access to large-scale data.

For example, Netflix, the American media company, uses Predictive analysis on their app for a seamless user experience. Netflix has a vast range of shows, making it difficult for viewers to find the ones per their preferences and likeability. Via predictive analysis, the application researches the past shows and movies the viewers have watched on it. Based on users’ search & app history, it provides a series of shows and movies viewers may like to watch. 

Further, we don’t need to explain how much we love this feature.

8. Augmented Reality & Virtual Reality

AR and Virtual Reality are no longer a thing for enterprises. Startups and small-scale companies are leveraging AR and VR to create an immersive user experience for their business. With AR, companies can showcase their products and services with greater accuracy.

For example, Sephora uses AR trends in mobile apps to give users a glimpse of cosmetics over them. Similarly, the Ikea app allows users to place the furniture over the targeted space for a confirmed decision. Virtual Reality, on the other hand, is reshaping the gaming world. Gaming apps with VR have become popular among Gen Y and Z.

Also Read : Most Profitable Digital Product Trends In 2023

9. Hybrid & Cross-Platform Mobile Apps

Hybrid & cross-platform apps are bound to dominate the mobile application development trends in 2023. Both development approaches provide businesses with apps that can run on iOS and Android with a single codebase. However, both follow distinct app development approaches.

For example, hybrid app development involves using HTML, CSS, and JavaScript. Later the code is embedded into the native shell for mobile performance. Hybrid apps cannot be launched over any specific mobile app market.

In contrast, cross-platform development requires using technologies like React Native, Flutter, or Xamarin to create shared code across various mobile platforms. These mobile applications can be launched on both Android and iOS platforms and also on wearable devices. 

Businesses save significant development costs and time with these two development technologies. Hence they have become popular mobile app trends. Successful apps like Uber, Instagram, and Facebook Ads have been developed using hybrid and cross-platform technologies.

10. Voice Recognition Capabilities

Consumers are hooked on apps that offer voice-recognition capabilities. Various successful social and commercial apps offer voice capabilities in diverse ways. For example, people can send voice messages, use search engines via voice, command chatbots, and more. They are a faster and easier way of performing tasks and are replacing the traditional typing method.

Wrapping Up

If you already have a mobile app and none of these features are in it, you need to integrate a few with the growing mobile application development company in California. Having all the latest mobile app development trends in 2023 in one application is not feasible. However, incorporating even a few of them will boost the app’s user experience significantly. 

At JS Panther, we perform in-depth market research and analysis to choose the most viable mobile app development trends as per the business industry.

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